What do Paula Scher and Gwen Stefani have in common? · Sep 25, 02:06 PM
If you guessed that they are both part of a new $300 million “Print 2.0” Hewlett-Packard ad campaign, you are correct!
Graphic designer and PA Press author Paula Scher’s role is described on the nifty HP mini-site as follows:
“HP and Pentagram designer Paula Scher present advice on brand identity design, video tutorials for small businesses and brand identity templates for small businesses. View Paula Scher’s best-known work, browse through her exclusive design templates and listen to insights on how small businesses build great brand identity.”
Below we present Paula Scher’s book recommendations. Well, three of them anyway! And while we seek Gwen Stefani’s endorsement, please feel free to click on the images below. We promise it will enhance your design library. Promise.
Make It Bigger by Paula Scher, 2002
“This is a straight-talking and insightful glimpse into what makes a designer tick. A must for helping clients to understand us and a benchmark for designers to aspire to.”
— Creative Review
Seventy-nine Short Essays on Design by Michael Bierut
“Topics range from design-related discourses on how to become famous or deal with a client to art, economics, history, war, politics and books. Even the redesigned Food Pyramid gets a section. Regardless of the topic, Bierut’s sometimes-bemused voice and peircing intelligence illuminate the central role of design in our lives.”
— STEP Inside Design
Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students by Ellen Lupton
“Thinking with Type is written with warmth and clarity. Together with its compact size and affordable price, the book is destined to become an essential part of many typographers’ and designers’ librairies.” — Print
Blog Editor’s Note: This post is in no way an endorsement of Hewlett-Packard or its subsidiaries. If you thought so, then please Think Different.
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